We talked recently about having a good logo, but another thing you have to have is a good motto. Now, with a good motto, usually the shorter, the better. We have a motto at DayStar Consulting, it's a little too long, but it's so concise that we decide to go ahead and use it anyway. Our motto is this, "We help people who are outstanding in their profession become consultants to that profession." See, it says it all. We help people who are outstanding in their profession become consultants to that profession.
Now, a lot of them are a little easier to understand than that. In fact, my staff thought it was very funny and I think in the 1970s, when Nike came out with their slogan, "Just do it," because my slogan before then was, "Don't make a production out of it, just do it." Now, it wasn't an official slogan, but our official motto, but it was something I would say in my staffing all the time, "Okay, let's go ahead and do it. Let's not make a production out of it. Let's just get it done. Let's just do it."
Get a logo and get a model and get a slogan that are very good that you can use to quickly explain who you are and you can brand yourself as a successful consultant.