The Elevator Speech
You've all heard of an elevator speech. An elevator speech is a very concise thing that you say between the time the elevator door closes and the elevator door opens again that explains to people what you do in your profession. You have to have an elevator speech. Our elevator speeches really are a slogan or a motto, and that is we help people who are outstanding in their profession become consultants to that profession. Now that says it all.
You have to have an elevator speech, a short little speech that tells people what you do and how they can take advantage of your services, and have it down cold so you can repeat it to anybody that may be in need of consulting services, and you'll become a very successful consultant.