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  • Writer's pictureDavid Kats

Choosing A Good State

When you think about going into consulting, you say, "What profession should I pick? Where should I do my consulting?" Well, I'll tell you, the best thing to do is set up your consulting in a state where the profession is already doing well. There are good states and there are bad states in almost every profession.


Let me give you an example. In real estate, a while back, Arizona was hot, Florida was hot, and California was hot. By the same token, Michigan wasn't, and Ohio right below Mississippi wasn't doing too well. Louisiana wasn't doing too well. When you consult, you don't have to live in an area with a hotspot or a hot state. You just have to advertise there and do your consulting in that area.

Pick the best state for your profession, and you'll do really well as a consultant.

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